Thursday, July 17, 2008

Will Aussies get REAL content for Tivo, Apple TV etc.

Australian's have long waited for technology to trickle down to our retail markets and often at an inflated premium. 

Most Aussies can accept that, I certainly don't mind waiting a little. This delay is not really a problem in fact as we have seen with the 1st generation iPhone waiting for the second version of just about any technology is generally going to give you a better product.

The real downside to this delay isn't with products like the iPhone, it's with content reliant products like Tivo & the Apple TV. Both of these products perform well in the United States. The selection of downloadable content available from TV shows to Movies is impressive not to mention all the other freely available content. However due to licence problems the Australian content available is weak at best.

Smarthouse.com.au has a more in-depth article focusing on Apples lack of content here. Tivo will face the same problems and so will other brands if they can't get strong deals with the networks and movie makers.

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