How does colour affect us?

Anyone can open a colour picker and choose something that 'looks good', however there is a lot to learn about how colour affects our decisions. As designers we must continue to study colour and how it affects us subconsciously. Using the web is a great idea as there are some great colour websites out there like Colour Matters and Colour Lovers

Colour Matters has a colour survey which has been collecting results since 1997 and from over 30,000 results these were the most common colour associations. These are interesting results to remember next time your client asks for something sexy or dependable. 

Happy - Yellow

Pure - White

Good Luck - Green

Good-tasting - Red

Dignity - Purple

High Technology - Silver

Sexiness - Red

Mourning - Black

Expensive - Gold

Inexpensive - Brown

Powerful - Red

Dependable - Blue

High Quality - Black

Nausea - Green

Deity - White

Bad Luck - Black

Favourite Colour - Blue

Least Favourite - Orange